www.happli.co.uk

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Trinity Mirror launched the new Daily Deals site - happli.co.uk, as a nationwide daily deals business, focused on attracting new customers and retaining loyal, long-term customers for retailers. Happli is designed to bring you fantastic new experiences, great gift ideas and big discounts on a wide range of local and national deals from only retailers you can trust. Try the similar daily deals site - Wahanda.

Happli aims to spread ‘happliness’ far and wide. From hotel breaks, holidays and beauty treatments through to fun-packed days out for family and friends, happli has something for everyone.

happli has been successfully piloted in Manchester and Newcastle and the business is being launched nationwide with nationally available deals and is being rolled out locally in a further three cities - Liverpool, Glasgow and Edinburgh. By the end of the year happli will have been rolled out to a further 20 cities. By early 2014 local deals will be available in over 50 cities.

The web and mobile site – www.happli.co.uk – will showcase a daily selection of handpicked great value deals and experiences. Customers are encouraged to check prices, read reviews and share recommendations with friends via Facebook. An experienced digital management team - led by Managing Director, Dave Raywood - is already in place and will report to Chris Ellis, Managing Director, Trinity Mirror Digital.

Dave Raywood, happli’s Managing Director, said: “We have listened carefully to customers and retailers and have developed a unique proposition, which we believe is clearly differentiated and with a customer experience that is second to none.

“We are working with retailers to really understand their objectives and build winning deals that will offer real value to customers. Daily Deals are an increasingly important part of the marketing mix for smaller businesses and our deal partners will be working with them to craft promotional offers that showcase what they have to offer, delight consumers who buy them and work with retailers.”

Chris Ellis, Managing Director, Trinity Mirror Digital, said: “Launching new nationwide digital brands and diversifying revenue streams is an important part of our digital growth strategy.

“happli is a new social commerce platform which delivers on both a local and national level. We are launching a well-thought-out proposition that works for consumers and retailers alike. We’ll be leveraging Trinity Mirror’s existing portfolio and customer relationships, as well as building new digital marketing capabilities and ultimately opening up direct-to-consumer sales on a large scale.”